The Effects of Export Stimulation: Implications for Export Performance

نویسندگان

  • DAVID B. STEWART
  • ANDREW McAULEY
  • David Stewart
چکیده

The relationship between initiating export stimuli and export performance is examined within the context of four specific types of export marketing strategies. The nature of the export stimulus is seen to be associated with performance for some types of strategy but not for all. Consequently, export marketing strategy acts as a moderator of the relationship between export stimuli and the performance of an export venture.

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Effects of Entrepreneurial Orientation on the Export of Small and Medium Companies through the mediation of Organizational Learning capability and Innovation Performance

In the current world, export development is not limited to increasing foreign exchange earnings through exports of goods and services, but also plays a more important role as a growth strategy and even economic development in the world. Therefore, how to become a successful exporter is becoming more and more important. The main objective of this study was to study the effect of entrepreneurial ...

متن کامل

The Causal Model of Export Entrepreneurship and Export Market Orientation‎ on Export Performance: a Case Study of Food and Agricultural Products Export Companies

The aim of this study is to define and introduce the variable of export entrepreneurship and factors affecting it in a global export-centric model. However, we seek to find the effect of the variables of export entrepreneurship and export market orientation‎ on export performance. To test the research hypotheses, a sample of 296 people employed in food and agricultural products company located ...

متن کامل

Entrepreneurial Performance and Export Marketing Capabilities on Pistachio Export Performance with the Moderating Role of Inefficient Competition

Export is one of the main variables of production and national income. Export performance is also one of the other main ways to generate revenue and to use investmentchr('39')s capacities. The aim of this study is to explain the role of entrepreneurial performance and export marketing capabilities on export performance with the moderating role of inefficient competition. This research is purpos...

متن کامل

The Impact of Strategic Sustainability Management and Export Environment on the Export Performance of Caviar

The purpose of this study was evaluation of export performance of Iranian caviar and identification of its affecting factors. Therefore, this study has examined  theimpact of variables like ability of strategic sustainability management, the measure of export market-oriented and export flexibility taking into consideration of environmental differences between internal and external market on exp...

متن کامل

Investigating the Effect of Real Effective Exchange Rate on the Iranian Pistachio Export

Increase in the exchange rate may not always promote export of non-oil production and exports of various goods; rather they might have different reactions to the exchange rate. Hence, in this study we tried to examine the effect of real effective exchange rate on Iranian pistachio export. The required data were collected from statistical yearbook of Iran's foreign trade, statistical yearbook of...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

عنوان ژورنال:

دوره   شماره 

صفحات  -

تاریخ انتشار 1999